Creating an online store on the BigCommerce platform can be an excellent step for businesses looking to position themselves successfully in the online market. BigCommerce provides rich functionality and flexibility that enables businesses to create attractive and functional online stores.

In the text below, we will present key elements and tips for creating BigCommerce stores, with added depth and details.

  • Choosing the BigCommerce Platform

The first step in creating a BigCommerce store is to thoroughly select the appropriate plan and set up the account. BigCommerce offers multiple plans, including Standard, Plus, Pro, and Enterprise, each with different functionalities and prices. The right plan should align with your needs, goals, and budget.

  • Design and User Experience

Design is the heart and soul of an online store. BigCommerce provides various themes and design templates, but also allows complete design customization. It’s crucial to create an attractive design that not only reflects your brand but also enables users to navigate easily. Customize colors, fonts, and layout to create a unique look.

  • Adding Products and Categories

The next step is adding products and organizing them into clear categories. BigCommerce makes it easy to add products with detailed descriptions, images, prices, and specifications. This is your opportunity to inform customers about products in the best possible way. Organize products into hierarchical categories to help customers easily find desired items.

  • Security and PCI Compliance

Security is an absolute priority in e-commerce. BigCommerce takes care of your store and customers’ security by adhering to PCI DSS (Payment Card Industry Data Security Standard) standards. This ensures that credit card and other personal data are stored and transmitted securely.

  • Payment and Order Processing

BigCommerce allows various payment methods, including credit cards, PayPal, bank transfers, and more. Ensure that the payment process is simple and efficient to reduce abandoned purchases. Order processing should also be efficient to quickly fulfill customer requests.

  • SEO Optimization

Search engine optimization (SEO) is crucial for attracting organic traffic to your store. BigCommerce enables you to customize page titles, meta descriptions, URLs, alt text for images, and other factors that impact search engine rankings. Carefully research relevant keywords and work on building quality backlinks to improve online visibility.

  • Analysis and Performance Tracking

Regularly monitoring your BigCommerce store’s performance is crucial for successful management. Tools like Google Analytics allow you to track visitors, conversions, average order value, and many other metrics. These data are invaluable for making informed decisions about marketing and improvements.

  • Social Media Presence

Social media is an excellent way to promote your BigCommerce store. Create profiles on platforms like Facebook, Instagram, and Twitter and use them to engage with your target audience. Share relevant content, promotions, and product news to attract attention and increase your store’s visibility.

  • Maintenance and Updates

After launching your BigCommerce store, it’s important to remain committed to regular maintenance and content updates. This includes adding new products, updating prices, stock information, and product descriptions. Monitor and analyze customer feedback to learn about potential issues and adapt your store to their needs.

  • Customer Service and Support

Proper customer service and support are key to maintaining high customer satisfaction. BigCommerce allows you to integrate various support tools, such as chatbots or customer service centers, to respond to customer questions, resolve issues, and provide assistance when needed. Fast and efficient customer service can significantly improve your store’s reputation.

  • Track Analytics and Improve Performance

To stay competitive and meet customer needs, regularly track analytics for your BigCommerce store. Analyze which pages attract the most visitors, which products are most popular, and how to improve conversions. Study traffic sources and consider marketing strategies to increase visits and sales.

  • Promotion and Marketing

Self-promotion is key to attracting visitors to your BigCommerce store. Consider strategies for attracting visitors, including using social media, email marketing, Google Ads, and SEO optimization. Also, consider creating marketing campaigns for special occasions and seasons to attract attention and increase sales.

  • Logistics and Shipping

Efficient logistics and reliable shipping are crucial for meeting customer expectations. Consider partnering with reliable shipping partners and managing inventory properly to avoid delivery issues and customer dissatisfaction.

  • Legal Aspects

Online stores must comply with various legal requirements and regulations, including consumer protection, data protection, and intellectual property rights. Carefully research and comply with all relevant laws to avoid legal issues and misunderstandings.


Creating and managing a BigCommerce store can be a challenging but exciting process. By following these steps and tips, you can establish a successful online presence, attract numerous customers, and generate significant revenue. It’s important to remain committed to improving the store to meet the changing needs of customers and achieve long-term success in e-commerce.

When building a BigCommerce store, it’s important to have a strategy for long-term success. This includes continuously monitoring e-commerce trends, competition, and customer needs. Regularly updating inventory and content, as well as adjusting marketing strategies, can help you stay competitive in the market. Additionally, supporting mobile accessibility and optimizing for different devices play a crucial role in attracting a wider audience.

Creating a positive user experience and managing reputation are essential. Open communication with customers, accepting feedback, and resolving issues quickly can build trust and loyalty.

In essence, creating a BigCommerce store requires dedication, an analytical approach, and willingness to adapt to achieve long-term success in the world of e-commerce.