Online stores have become an essential part of the modern market, allowing businesses to reach global customers and conduct sales over the internet. Building an online store is a complex process that involves planning, designing, and setting up an online platform for selling products or services. Key elements in this process include selecting the appropriate e-commerce platform, creating attractive design with a focus on user experience, and implementing security measures to protect customer data and transactions. Additionally, search engine optimization (SEO), proper product management, and marketing are also important factors for a successful online store.

The key elements and tips related to creating online stores are highlighted in the text below:

  • Planning and Analysis

The creation of an online store begins with thorough planning and analysis. The first step is defining your goals and strategy. Consider what you want to sell, who you want to sell to, and how you’ll attract customers. Also, assess the competition and the market to better understand your position.

  • E-commerce Platform Selection

Choosing the right e-commerce platform is a crucial step. There are various options such as Shopify, WooCommerce (for WordPress), Magento, BigCommerce, and many others. Each platform has its own advantages and disadvantages, so it’s important to carefully consider your needs and budget before deciding.

  • Design and User Experience

The design of an online store plays a crucial role in attracting and retaining customers. Your store should be visually appealing yet functional. Navigation should be simple, and products should be easily accessible. Additionally, ensure proper design for mobile devices, as more people are shopping via their smartphones.

  • Content Management System (CMS)

A CMS allows you to easily add and edit products, categories, and content on your store. Most e-commerce platforms come with built-in CMS that simplifies site management. Proper use of CMS is crucial for regular updates and maintenance of the store.

  • Security

Security is essential for e-commerce. You must ensure that customer data is secure and the payment process is reliable. Using SSL certificates for data encryption is mandatory, and regularly updating and monitoring the security aspects of your store is also necessary.

  • Payment and Order Processing

Provide various payment methods to cater to different customer needs. Credit cards, PayPal, bank transfers, and other options should be available. Also, consider automating order processing and sending notifications to customers.

  • Search Engine Optimization (SEO)

SEO is an important factor in attracting organic traffic to your store. Use relevant keywords in product descriptions and categories, optimize images, and work on building quality backlinks to improve search engine rankings.

  • Analysis and Performance Tracking

Regularly monitor your store’s performance through analytics tools like Google Analytics. Analyze which pages attract the most visitors, which products are most popular, and how customers interact with your store. This data will help you make informed decisions about future changes and improvements.

  • Social Media Presence

Social media is an excellent way to promote your store. Create profiles on relevant platforms and regularly post content that appeals to your target audience. Additionally, use social media to interact with customers and gather feedback.

  • Maintenance and Updates

While launching the store is crucial, don’t forget that maintenance and updates are equally important. Regularly add new products, update prices, discounts, and information to attract customers. Also, keep track of e-commerce trends and adjust your store to remain competitive.

  • Product Reviews and Ratings

Allowing users to leave reviews and ratings can significantly contribute to customer trust. Positive reviews can motivate new customers to make a purchase, while negative reviews provide an opportunity to improve products and service.

  • Legal Aspects

Online stores must comply with various legal requirements and regulations, including consumer protection, data protection, and intellectual property rights. It’s essential to carefully research and adhere to all relevant laws to avoid legal issues.

  • Promotion and Marketing

Self-promotion is key to the success of an online store. Consider strategies to attract visitors, including using social media, email marketing, Google Ads, SEO optimization, and other marketing tools. Also, consider creating marketing campaigns for special occasions and seasons to attract customer attention.

  • Logistics and Delivery

Efficient logistics and reliable delivery service are crucial for meeting customer expectations. Consider partnering with reliable delivery partners and proper inventory management to avoid delivery issues and customer dissatisfaction.

  • Customer Service and Support

The availability of customer service and proper customer support are vital. Customers should have the ability to ask questions, resolve issues, and get assistance when needed. Fast and efficient customer service can significantly improve customer satisfaction and loyalty.

  • Track Analytics and Improve Performance

To remain competitive and meet customer needs, regularly track the analytics of your online store. Analyze which pages attract the most visitors, which products are most popular, and how to improve conversions.

Creating and managing an online store can be a challenging process, but with dedication, careful planning, and continuous improvement, you can create a successful online presence and generate significant revenue. It’s important to adapt to the changing environment and market and remain flexible to achieve long-term e-commerce success.

The creation of online stores is a complex process that requires careful planning, design, development, and maintenance. Key factors for success in this business include clearly defined goals, attractive design, functionality, security, SEO optimization, and regular updates. Maintaining a high level of user experience and adhering to the latest technological trends are also essential. Performance analysis and customer feedback enable continuous improvement and growth of the online store. In today’s digital environment, online stores play a crucial role in business operations and achieving success in the market.

Creating online stores is one of the core activities of our company. Our team consists of experienced professionals with over 15 years of experience in designing and maintaining online stores, who are certified to work on the largest global eCommerce platforms.

In addition to developing web shops, we specialize in providing comprehensive solutions for companies looking to expand their online presence and increase conversion rates, i.e., to turn their visitors into clients or customers.

We closely collaborate with our clients to understand their unique needs and develop customized strategies to help them thrive and grow. In addition to creating online stores, our services include website and mobile application development, UX/UI design, SEO, digital marketing, and consulting.

In addition to the technical team of programmers and designers, we are also proud to have colleagues in our team with years of experience in managing the largest domestic and regional online stores. Therefore, we fully understand the needs and challenges that business owners and merchants face when creating, managing, and improving their online stores.

We are aware that the development of online businesses involves not only initial development but also constant technical and advisory support to achieve permanent and stable growth and development.

The creation of online stores can be divided into the following phases:


Focusing on specific needs and desires of clients


Creating the visual identity of an online store


Implementation of e-commerce website design (shop visibility)


Developing a functional and scalable online store


Importing basic and relevant product data


Integration of payment card acceptance system


Invitation to courier services, status exchange, real-time tracking, etc.


Choosing order processing methods


Internal and user testing, and project launch live


Improvement and maintenance of the online store


Before we begin with the development of the online store, we provide support in analyzing your business model, target audience, and competition. We understand your specific needs and goals to create a customized solution. We plan the structure and functionalities of the store, along with optimizing the user experience, to ensure high conversion rates from visitors to customers.

The Discovery process is a phase in the project lifecycle that we consider one of the most important. During this phase, we focus on the needs and desires of the clients. By gathering all necessary requirements from the clients, we create a broader picture that leads to more efficient work on the project.

During the Discovery process, our team gathers information about all project details, organizes meetings with all project participants, and collects information about the goals, requirements, and constraints of the project. The information collected during the research process is used to develop the project plan, create project documentation, and identify potential risks or issues that may arise during the project.


We can execute the design phase in two ways:

  1. Implementation of a ready-made theme and customization to match your corporate identity
  2. Creation of original design for your online store by our design team

Our team of designers will assist you in creating the visual identity of the store that reflects your brand, whether you choose a ready-made theme or opt for custom design. We focus on creating an attractive and intuitive user interface that facilitates navigation, product discovery, and the purchasing process. We tailor the store design to your specific requirements and ensure it is responsive, adaptable to all devices, and search engine friendly.



In this phase, front-end developers work on implementing the design, essentially “bringing up” the web shop to make it visible and able to connect with the backend functionalities of the site.


Back-end developers “write code” to enable all components of an online store to communicate with each other, resulting in the final web shop that users can see and use for making purchases, as well as for all other functions offered by the web shop. Our team of experienced programmers uses the latest technologies and programming languages to develop a functional and scalable online store. We develop online stores on the most well-known global platforms: Magento 2 – Adobe Commerce, BigCommerce, WooCommerce, Shopify.

Integration with ERP Systems

This phase can be executed at several levels, and the final scope of integration is determined during the discovery phase. Integration can be basic or advanced, one-way or two-way, depending on whether the web shop will only retrieve information from the ERP system or will also send certain information to the ERP.

Basic integration involves the initial import of basic product data from the ERP system to the web shop and the synchronization of prices and stocks at specified intervals, while advanced integration involves importing all relevant data from the ERP system to the web shop, exchanging status between the web shop and the ERP system, real-time updates of stocks and prices, automatic reservation of goods in warehouses, etc.

Credit Card Payment Integration

Integrating a payment card system online is no longer a matter of choice as it was a few years ago; it has become an essential part of every online store. More and more customers use payment cards for online purchases, so omitting this option on the web shop means foregoing revenue from these customers, whose percentage is increasing day by day.

Integration can be done directly with banks, and it can also be done with independent payment gateway systems. RedWood Digital represents the CyberSource payment gateway system in our market.

Integration with Courier Services

Integration with courier service systems has also become an indispensable part of every online store. Integration involves automating the sending of invitations to courier services, exchanging statuses with the courier service system, real-time tracking, and many other options that streamline order processing operations and reduce the pressure on customer support for every online store.

Integration with Order Management Systems (OMS)

Orders can be processed in the following ways: on the web shop, i.e., in the back office of the online store itself, then in the ERP system, or they can be processed in an external order processing software, known as an order management system (OMS). If the business process is set up to process orders in an external system, integration is done between the web shop and this system.

Integration with Other External Software (loyalty systems, content personalization software, marketing automation software, newsletter systems, etc.)

Testing and Go-live

Once the project is completed, internal testing is conducted by our colleagues, followed by sending the beta version of the online store to you for user testing. After the completion of testing and any necessary corrections, the project goes live. After the go-live, the client receives 30 days of free post-production support. We are here to guide you through the first order (first card payment, first sending invitation to the courier service, first return…), the first banner replacement, and all other processes necessary for the smooth functioning of an online store.

So, within the project, every client receives from us initial data entry according to the “turnkey” system (the client receives a fully functional online store ready for operation), QA testing of the online store before Go-live, training for managing the CMS of the online store, UpToDate user documentation, as well as 30 days of free post-production support from the moment of Go-live.


When we launch the project live and go through all the processes together during the post-production support period, we like to say that we have then completed 5% of the work. Only when the online store is finished and when you are trained and ready to work on it, do all the other actions come into play to attract customers to your online store and buy a specific product from you. We are here to support you and together enhance and develop your online store.

Call us to schedule a meeting. We would be delighted to meet you and share our experiences, whether or not we establish collaboration.
Kind regards from the RedWood digital team!